Content to Commerce PDF ePub eBook

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Content to Commerce free pdf Master the publishing and entertainment world's tools and techniques for content marketing success Over the last decade the convergence of media and technology has turned the marketing world on its head. In order for brands to succeed in today's socially connected world, they must think like publishers and act like media networks. Content to Commerce shows how utilizing publishing- and entertainment-based principles can help brands and marketers use social media effectively ultimately reaching today's hyper-connected and highly fragmented audiences. From big picture strategy to the tactics and tools require to execute, this book offers a clear approach to social media marketing for both big and small brands alike. * Shows how to turn shallow, wide, and short-term projects into deep, narrow, and long-term engagements * Explains how to prioritize with a clear escalation path in order to drive big, significant, and measurable value * Author Avi Savar is a frequent media commentator on social media, branded content and marketing and was recently named the Jury President of the Cannes Lions International Festival of Creativity s new Branded Content

About Avi Savar

AVI SAVAR is the founder and Chief Creative Officer of Big Fuel, a pure-play social media agency designed for the needs of large brands. Since 2004, Big Fuel has helped brands navigate the world of social media and branded content. Today, Big Fuel is one of the largest pure-play social media agencies globally--with over 100 employees and clients that include Burger King, Best Buy, Starwood, T-Mobile, Chase, Microsoft, Gore-Tex, H

Details Book

Author : Avi Savar
Publisher : John Wiley
Data Published : 21 June 2013
ISBN : 111848018X
EAN : 9781118480182
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 242 pages
Age + : 15 years
Language : English
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