Fire Your Publicist! PDF ePub eBook

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Fire Your Publicist! free pdf More than 300,000 books are published annually, and, with the growth in self-publishing and digital publishing, this number is rising rapidly. These authors must face increased competition and a challenging marketplace. Even if they could afford a publicist, changes in the media marketplace make traditional PR approaches increasingly questionable.
Fire Your Publicist! explains how authors can take advantage of the changes in the media environment to dramatically improve their books' prospects. Authors will learn that:
-The big publicists no longer hold the keys to the media kingdoms. Producers are now online, looking for people with the right expertise and background to source stories. If authors position their thought-leadership correctly online, then the media will find them.
-Media has splintered into segments, and trying to reach the largest audience is not the best way to sell books. A good feature in a 50,000-person targeted e-newsletter or a 5,000-plus community of Twitter followers might sell more books than an appearance on national television.
-Authors who expediently and correctly use new media technology can build direct long-term relationships with the reporters and producers who value their expertise and want to feature them.
-Emerging media is no longer emerging- it's here. Online media is as powerful--or more--than any tool available offline.
Taken together, these changes mean authors no longer need to be reliant on publicists and gate-keepers- they can take advantage of the power of social media tools to position their books for success--if they know how.
Fire Your Publicist! is the only tell-all social media PR book written by a decade-long technology journalist-turned-online Web 2.0 publicist and designed specifically for authors. It provides a nuts-and-bolts action plan for authors to effectively and successfully employ social media tools to gain coverage on-line and in traditional media. Fire Your Publicist! reveals the real secrets behind attracting the news media, building community and taking the journey from book to brand to beyond.
Fire Your Publicist! also features more than 35 in-depth interviews with the top online editors, online book review sites, top Amazon Reviewers, Amazon Vine Voice reviewers, blog book sites, BlogTalkRadio podcasters and Huffington Post authors.

About Nettie Hartsock

Nettie Hartsock is the founder of The Hartsock Agency, an online book marketing/PR consultancy working with authors and publishers across the world.
Nettie has worked with clients from leading publishers Harper Collins, Penguin, Crown, Wiley, Random House, BenBella Books, Berrett-Koehler and others. Nettie's clients have seen millions in YouTube views, online interviews and features on Huffington Post, FireDogLake, DailyKos, Daily Candy, New York Times,,, Pink Magazine,,, Wall Street Journal, BlogCritics and other prominent publication and Web sites.
Nettie is a frequent keynote speaker and workshop presenter at conferences, and tradeshows worldwide, including Publishing University, Northern California Book Marketing Association, PALA, Texas Writers League, Governor's Conference for Women, IABC, PMA and PALA.
Her take and tactics on social media and online outreach has been featured in leading marketing journals, including MarketingProfs, MarketingSherpa and Junta42. Nettie is a contributing editor to Cincom Expert Access magazine and serves on the Cincom Expert Access Panel along with PR luminaries David Meerman Scott, Al and Laura Ries, and others.

Details Book

Author : Nettie Hartsock
Publisher : Benbella Books
Data Published : 01 February 2011
ISBN : 1935618148
EAN : 9781935618140
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 240 pages
Age + : 15 years
Language : English
Rating :

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