Denial PDF ePub eBook

Books Info:

Denial free pdf Denial is the unconscious determination that a certain reality is too terrible to contemplate, so therefore it cannot be true. We see it everywhere, from the alcoholic who swears he's just a social drinker to the president who declares 'mission accomplished' when it isn't. In the business world, countless companies get stuck in denial while their challenges escalate into crises. Harvard Business School professor Richard S. Tedlow tackles two essential questions: Why do sane, smart leaders often refuse to accept the facts that threaten their companies and careers? And how do we find the courage to resist denial when facing new trends, changing markets, and tough new competitors? Tedlow looks at numerous examples of organisations crippled by denial, including Ford in the era of the Model T and Coca-Cola with its abortive attempt to change its formula. He also explores other companies, such as Intel, Johnson

About Richard S. Tedlow

Richard S. Tedlow is the Class of 1949 Professor of Business Administration at Harvard Business School and the author of Giants of Enterprise (one of BusinessWeek's ten best books of 2001) and The Watson Dynasty.

Details Book

Author : Richard S. Tedlow
Publisher : Portfolio
Data Published : 26 May 2011
ISBN : 159184391X
EAN : 9781591843917
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 256 pages
Age + : 15 years
Language : English
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