Design: Models of Change PDF ePub eBook

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Design: Models of Change free pdf How do designers do what they do? How do architects, engineers, industrial, fashion and graphic designers think? What is it that goes on in their minds that enables them to shape the things that people buy, use and inhabit? And how far do they share their mental abilities with people at large? Is it true that everyone is a designer in their own way? In Design: Models of Change, Ken Baynes draws on a lifetime's research and experience to suggest answers to these questions. He uses the latest findings from neuroscience and evolutionary biology but also traces the story of designerly thinking back to the early days of homo sapiens sapiens and such momentous changes as the invention of cooking, the Enlightenment and the industrial revolution. Essentially the ability to design depends on the capacity of the human mind to make coherent causal models of our experience and the world. Using these cognitive models we remember the past, interact with the present and imagine the possibility of alternative futures. Design focuses on the future of material culture and so sets out to provide a favourable environment for the evolution of human society. So far so positive. However, Ken also identifies a malignant role played by design in the environmental, social and economic crises now facing the world. How can the energy and creativity of designerly thinking be directed to these key issues? A central aim of the book is to launch a debate on this topic which is crucial to the survival of homo sapiens sapiens.

About Ken Baynes

Ken Baynes' initial education was as a stained glass designer at a rural art school in Devon and the Royal College of Art in London. However, he has spent his professional career working as a designer, cultural historian and advocate of design education. At the centre of his work, have been two main themes: the use of exhibitions as a medium for education and entertainment and the attempt to develop better strategies for teaching art and design. He was Head of the Design Education Unit at the Royal College of Art and a Visiting Professor at the Loughborough Design School. Working with the Welsh Arts Council he developed a series of pioneering exhibitions that explored the relationship between art and society. With his wife Krysia he has specialized in exhibitions that appeal to children and family groups and which emphasize making and aesthetic awareness. They have been shown in London, Scandinavia, Edinburgh, Glasgow and the United States. He worked with Malachite to research and present two television series on design for Channel 4. His books include About Design, Art in Society and (with Francis Pugh) The Art of the Engineer.

Details Book

Author : Ken Baynes
Publisher : Loughborough Design Press Ltd
Data Published : 20 April 2013
ISBN : 1909671126
EAN : 9781909671126
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 237 pages
Age + : 18 years
Language : English
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