Football Management PDF ePub eBook

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Football Management free pdf Football Managers have to deal with a number of unique pressures: this is an extremely turbulent profession, it is results oriented, their actions are carried out in the full glare of the media spotlight. Yet in many of its dimensions, the challenges of the football manager role strike chords with those of talent managers in many other sectors. How should they get the best out of players with different strengths, how do you achieve the best recruitment, development, retention of these staff and when do you decide against trying to stop them from lea1000ving? How do you motivate those who are not in your starting line up? What is your role as leader in this type of situation, how do you think longer term when the pressures are all judged by short-term measures? What if you are made a scapegoat for the failings of the broader organisation? The football analogy is a widely understood and many of these issues can be discussed in terms of football management in ways which are more easily digested than through examples from many other sectors. This book will satisfy the interest in football management and in talent management and leadership using thought provoking material and examples which allow us to look at our daily challenges through a different lens.

About Sue Bridgewater

DR SUE BRIDGEWATER is Associate Professor in Marketing and Strategy and Director of the Centre for Management in Sport at Warwick Business School. Sue graduated from Trevelyan College, Durham University with a BA in German and, after working in marketing with Nairn and Unilever, joined the faculty at Warwick University in 1991. She has an MBA and a PhD from Warwick University where she teaches marketing, international marketing and more recently has become a specialist in sports marketing. Since 2001, Sue has directed the Professional Footballers Association and League Managers Association Certificate in Applied Management for Football Managers. Her past students include Mark Hughes, Stuart Pearce, Brian Laws, Aidy Boothroyd and Alan Irvine. She also teaches and researches in cricket and rugby. Sue has authored books and articles in a range of leading international journals. She co-authored Innovation in Marketing with Professor Peter Doyle and International Marketing Relationships with Professor Colin Egan and, in recent year, has published a number of articles in the areas of international marketing, sports marketing and leadership. A frequent media contributor, Sue also maintains and analyses football manager statistics for the League Managers Association.

Details Book

Author : Sue Bridgewater
Publisher : Palgrave Macmillan
Data Published : 30 April 2010
ISBN : 0230238416
EAN : 9780230238411
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 256 pages
Age + : 15 years
Language : English
Rating :

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