Ghouls, Gimmicks, and Gold PDF ePub eBook

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Ghouls, Gimmicks, and Gold free pdf "The Creature from the Black Lagoon", "The Tingler", "The Mole People" - they stalked and oozed into audiences' minds during the era that followed Boris Karloff's "Frankenstein" and preceded terrors like Freddy Krueger ("A Nightmare on Elm Street") and Chucky ("Child's Play"). "Ghouls, Gimmicks, and Gold" pulls off the masks and wipes away the slime to reveal how the monsters that frightened audiences in the 1950s and 1960s - and the movies they crawled and staggered through - reflected fundamental changes in the film industry. Providing the first economic history of the horror film, Kevin Heffernan shows how the production, distribution, and exhibition of horror movies changed as the studio era gave way to the conglomeration of New Hollywood. Heffernan argues that major cultural and economic shifts in the production and reception of the horror films began at the time of the 3-D film cycle of 1953-54 and ended with the adoption of the Motion Picture Association's ratings system and the subsequent development of the adult horror movie - epitomized by Rosemary's Baby - in 1968. He describes how this period presented a number of daunting challenges for movie exhibitors: the high costs of technological upgrade, competition with television, declining movie attendance, and a diminishing number of annual releases from the major movie studios. He explains that the production and distribution branches of the movie industry responded to these trends by cultivating a youth audience, co-producing features with the film industries of Europe and Asia, selling films to television, and intensifying representations of sex and violence. Shining through, "Ghouls, Gimmicks, and Gold" is the delight of the true horror movie buff, the fan thrilled to find "The She Creature" on television at 3 am.

About Kevin Heffernan

Kevin Heffernan is Assistant Professor in the Division of Cinema-Television at Southern Methodist University. He is the coauthor of "My Son Divine" and co-screenwriter and associate producer of the documentary "Divine Trash, " winner of the Filmmakers Trophy at the 1998 Sundance Film Festival.

Details Book

Author : Kevin Heffernan
Publisher : Duke University Press
Data Published : 30 April 2004
ISBN : 0822332159
EAN : 9780822332152
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 323 pages
Age + : 15 years
Language : English
Rating :

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