Phrases That Sell PDF ePub eBook

Books Info:

Phrases That Sell free pdf 'An excellent 'ready reference' both for copywriters and for those entering the field' - Robert Goldsborough, Special Projects Director, Advertising Age. 'Holy smoke! This is amazing! A thesaurus for advertising copywriters. Where has it been all my life?' - Denny Hatch, Editor, "Target Marketing Six Seconds". That's all you have to grab your prospect's attention and make a sale. Use the right phrase or slogan, however, and you've made your sale. Use the wrong one, and you've lost your opportunity ...maybe forever. Choosing the right phrase or slogan is vital to your success. And so is "Phrases That Sell". It's the ultimate resource for anyone needing hands-on, instant access to the key phrases, slogans, and attention grabbers that will gain more attention and sell more product.Organized by category ...indexed and cross-referenced for ease of use ...loaded with expert advice on how to write copy that sells, "Phrases That Sell" covers everything, including those hard-to-describe product and service qualities and those product/service attributes that are subtle or abstract. It has 143 selling phrases to describe service, 153 for fun, 341 covering style and design, 180 phrases related to price, and much more!In this book you'll find: 5,000 sales phrases for consumer and business-to-business products and services a copywriter's primer called "10 Basic Rules of Copywriting," with insider's tips on usage a special section on the seven steps to writing winning slogans- and, expert advice on how to target your message to specific audiences. Whether you sell products, ideas, or services ...whether you are a novice or an old pro ...this creative toolbox will give you fresh ideas, new perspectives, and renewed confidence. With "Phrases That Sell" at your side, you'll be able to enthusiastically tackle the most challenging copywriting tasks and eliminate that dreaded "writer's block."

About Edward W. Werz

Edward Werz is the author of the very successful Letters That Sell and former executive vice president of Ascher-Gallant Publishing. Sally Germain is editorial director for the Bureau for At-Risk Youth.

Details Book

Author : Edward W. Werz
Publisher : Contemporary Books Inc
Data Published : 01 June 1998
ISBN : 0809229773
EAN : 9780809229772
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 160 pages
Age + : 15 years
Language : English
Rating :

Reviews Phrases That Sell

17 Comments Add a comment

Related eBooks Download

  • Perfect Phrases for Professional Networking free pdfPerfect Phrases for Professional Networking

    Whether it's making a sale. managing a business. or handling any tough scenario. the Perfect Phrases series has the tools for precise. effective communication in any situation. With Perfect Phrases books..

  • The Ultimate Spanish Phrase Finder free pdfThe Ultimate Spanish Phrase Finder

    Get instant access to thousands of common Spanish phrases. As you know it is next to impossible to deduce the Spanish equivalents of common English phrases such as "take a break" or "have an idea" using only a bilingual dictionary..

  • Perfect Phrases for Healthcare Professionals free pdfPerfect Phrases for Healthcare Professionals

    The perfect quick-reference guide for handling challenging healthcare conversations articulately and professionally Perfect Phrases for Healthcare Professionals has hundreds of ready-to-use phrases for any medical situation..

  • The Hard Sell free pdfThe Hard Sell

    What is unique about political advertising. Is it really all that effective in changing votes. And why does it have to be so annoying . In The Hard Sell . creative director Dee Madigan uses her trademark humour and down-to-earth approach to unveil the world of political advertising..

  • Perfect Phrases for Business Letters free pdfPerfect Phrases for Business Letters

    Whether it's writing a proposal. motivating employees. or reaching out to customers. the "Perfect Phrases" series has the tools you need for precise. effective communication..

  • Phrases That Sell free pdfPhrases That Sell

    ePub Free Download Books. 'An excellent 'ready reference' both for copywriters and for those entering the field' - Robert Goldsborough, Special Projects Director, Advertising Age. 'Holy smoke! This is