Phrases That Sell PDF ePub eBook

Books Info:

Phrases That Sell free pdf 'An excellent 'ready reference' both for copywriters and for those entering the field' - Robert Goldsborough, Special Projects Director, Advertising Age. 'Holy smoke! This is amazing! A thesaurus for advertising copywriters. Where has it been all my life?' - Denny Hatch, Editor, "Target Marketing Six Seconds". That's all you have to grab your prospect's attention and make a sale. Use the right phrase or slogan, however, and you've made your sale. Use the wrong one, and you've lost your opportunity ...maybe forever. Choosing the right phrase or slogan is vital to your success. And so is "Phrases That Sell". It's the ultimate resource for anyone needing hands-on, instant access to the key phrases, slogans, and attention grabbers that will gain more attention and sell more product.Organized by category ...indexed and cross-referenced for ease of use ...loaded with expert advice on how to write copy that sells, "Phrases That Sell" covers everything, including those hard-to-describe product and service qualities and those product/service attributes that are subtle or abstract. It has 143 selling phrases to describe service, 153 for fun, 341 covering style and design, 180 phrases related to price, and much more!In this book you'll find: 5,000 sales phrases for consumer and business-to-business products and services a copywriter's primer called "10 Basic Rules of Copywriting," with insider's tips on usage a special section on the seven steps to writing winning slogans- and, expert advice on how to target your message to specific audiences. Whether you sell products, ideas, or services ...whether you are a novice or an old pro ...this creative toolbox will give you fresh ideas, new perspectives, and renewed confidence. With "Phrases That Sell" at your side, you'll be able to enthusiastically tackle the most challenging copywriting tasks and eliminate that dreaded "writer's block."

About Edward W. Werz

Edward Werz is the author of the very successful Letters That Sell and former executive vice president of Ascher-Gallant Publishing. Sally Germain is editorial director for the Bureau for At-Risk Youth.

Details Book

Author : Edward W. Werz
Publisher : Contemporary Books Inc
Data Published : 01 June 1998
ISBN : 0809229773
EAN : 9780809229772
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 160 pages
Age + : 15 years
Language : English
Rating :

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    ePub Free Download Books. 'An excellent 'ready reference' both for copywriters and for those entering the field' - Robert Goldsborough, Special Projects Director, Advertising Age. 'Holy smoke! This is