Cashing in with Content PDF ePub eBook

Books Info:

Cashing in with Content free pdf Sharing the secrets of today's most innovative marketers, this book shows how marketers use content to turn Web browsers into buyers, encourage repeat business, and unleash the amazing power of viral marketing. Presented are proven content solutions through a series of in-depth interviews with top marketing pros at 20 of the most successful organizations on the Web today. Their strategies and techniques for using great content to get site visitors to buy, subscribe, apply, join, contribute, return, and recommend are revealed. Additional analysis is provided to help any Web marketer put the most appropriate, effective content marketing solutions to work at their organization. The organizations discussed include The Wall Street Journal Online, Weyerhaeuser, Alcoa, United Parcel Service, Tourism Toronto, and CARE USA.

About David Meerman Scott

David Meerman Scott is a writer, consultant, conference speaker and seminar leader specializing in using online content to market and sell products and services to demanding customers worldwide.

Details Book

Author : David Meerman Scott
Publisher : CyberAge Books
Data Published : 28 October 2005
ISBN : 1937290271
EAN : 9781937290276
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 280 pages
Age + : 15 years
Language : English
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