The Financial Professional's Storybook PDF ePub eBook

Books Info:

The Financial Professional's Storybook free pdf "The Financial Professional's StoryBook" is a collection of more than 200 engaging analogies, anecdotes, and metaphors that help simplify Wall Street jargon for Main Street investors.

About Scott West

Scott West is senior vice president of marketing for Van Kampen Funds, part of one of the nation's oldest and largest investment management companies, with more than $100 billion in assets. David Saylor is the product manager for Van Kampen Consulting's "Storyselling--Using Analogies, Anecdotes, and Metaphors to simplify Wall Street Jargon," "LanguAGE wave--'Age-Justing' Your Business for Seniors," and "Fi-natical Curiosity--Moving from Monologues to Dialogues." He is best known for creating value-added marketing and presentations focused on baby-boomer and senior investors. Mitch Anthony is president of Advisor Insights, Inc., a leading industry relational skills training resource. He is the author of seven previous books, hosts a syndicated radio program, and is frequently quoted in business and news outlets nationwide.

Details Book

Author : Scott West
Publisher : Kaplan Business
Data Published : 03 November 2004
ISBN : 0972752315
EAN : 9780972752312
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 232 pages
Age + : 15 years
Language : English
Rating :

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