Emarketing Excellence PDF ePub eBook

Books Info:

Emarketing Excellence free pdf Now in its fourth edition, the hugely successful Emarketing Excellence is fully updated- keeping you in line with the changes in this dynamic and exciting field and helping you create effective and up-to-date customer-centric e-marketing plans. A practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. This new edition seamlessly integrates social media technology like Facebook check-in, social networking, tablets and mobile applications into the mix, demonstrating how these new ways to reach customers can be integrated into your marketing plans. It also includes brand new sections on online marketing legislation and QR codes, plus an expanded section on email marketing, the most commonly used e-marketing tool. Offering a highly structured and accessible guide to a critical and far-reaching subject, Emarketing Excellence 4e provides a vital reference point for all students of business or marketing and marketers and e-marketers involved in marketing strategy and implementation and who want a thorough yet practical grounding in e-marketing.

About Dave Chaffey

Dave Chaffey is CEO of Smart Insights (www.smartinsights.com), an online publisher and analytics company providing advice and alerts on best practice and industry developments for digital marketers and Ecommerce managers. He also works as an independent Internet marketing trainer and consultant for Marketing Insights Limited and has consulted on digital marketing and Ecommerce strategy for a range of companies. Dave is a visiting lecturer on E-commerce courses at different universities including Birmingham, Cranfield, Derby, Manchester Metropolitan and Warwick Universities. He is also a tutor on the IDM Diploma in Digital marketing, for which he is senior examiner PR Smith (www.PRSmith.org) is a best-selling marketing author, international speaker and adviser. His five other books are renowned for their 'edutainment' style. His SOSTAC(R) Planning System is used by organisations around the world (and in Top 3 business models of all time - Chartered Institute of Marketing). Paul advises and trains organisations that embrace change and creativity in Asia, Africa and Europe. He is also the author/ founder of the Great Sportsmanship Programme which uses social media to mobilise communities into sportsmanship www.GreatSportsmanship.org

Details Book

Author : Dave Chaffey
Publisher : Routledge
Data Published : 29 October 2012
ISBN : 0415533376
EAN : 9780415533379
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 640 pages
Age + : 15 years
Language : English
Rating :

Reviews Emarketing Excellence



17 Comments Add a comment




Related eBooks Download


  • Marketing: An Introduction free pdfMarketing: An Introduction

    For undergraduate courses on the Principles of Marketing. An introduction to the world of marketing using a proven. practical. and engaging approach Marketing: An Introduction shows students how customer value-creating it and capturing it-drives every effective marketing strategy..


  • The New Rules of Marketing  free pdfThe New Rules of Marketing

    The most updated edition yet of the benchmark guide to marketing and PR. with the latest social media. marketing. and sales trends. tools. and real-world examples of success This is the fifth edition of the pioneering guide to the future of marketing..


  • The New Rules of Marketing and PR free pdfThe New Rules of Marketing and PR

    The most updated edition yet of the benchmark guide to marketing and PR. with the latest social media. marketing. and sales trends. tools. and real-world examples of success This is the fifth edition of the pioneering guide to the future of marketing..


  • The Fusion Marketing Bible free pdfThe Fusion Marketing Bible

    Turbocharge your marketing efforts with the powerful FUSE. strategy. The "Fusion Media Marketing Bible" explains how to pinpoint the most effective elements of your traditional marketing efforts and combine them with social media and digital marketing to reach more customers than ever..


  • The Marketing Century free pdfThe Marketing Century

    Written to celebrate the Institute's centenary. The Marketing Century explains: how the key elements of marketing have developed- how the various aspects of marketing contribute to performance- what it is that great marketers do- and how the discipline of marketing may develop in the future..


  • Emarketing Excellence free pdfEmarketing Excellence

    . Now in its fourth edition, the hugely successful Emarketing Excellence is fully updated- keeping you in line with the changes in this dynamic and exciting field and helping you create effective and