Aerospace Marketing Management PDF ePub eBook

Books Info:

Aerospace Marketing Management free pdf This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA. It addresses the most recent trends such as Social Marketing and the internet, Customer Orientation, Project Marketing and Con current Engineering, Coopetition, and Extended Enterprise. Aerospace Marketing Management is the first marketing handbook richly illustrated with executive and expert inputs as well as examples from parts suppliers, aircraft builders, airlines, helicopter manufacturers, aeronautics service providers, airports, defence and military companies, and industrial integrators (tier-1, tier-2). This book is designed as a ready reference for professionals and graduates from both Engineering and Business Schools.

About Philippe Malaval

Dr. Philippe Malaval graduated from Toulouse Business School has a PhD in Management from Toulouse University. A Professor of Marketing at TBS (France), he worked for 12 years in the industrial sector and is today a consultant to numerous companies. He is a member of the French Association of Marketing (AFM) and is the author of several academic articles and reference books published in several languages including 'Business to Business Marketing', 'Pentacom', 'BtoB Brands', among others. In charge of the marketing program of the Aerospace MBA (TBS), he teaches at other institutions such as the Engineering School of Aeronautics

Details Book

Author : Philippe Malaval
Publisher : Springer International Publishing AG
Data Published : 31 October 2013
ISBN : 331901353X
EAN : 9783319013534
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 605 pages
Age + : 15 years
Language : English
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