Japan - A Modern Retail Superpower PDF ePub eBook

Books Info:

Japan - A Modern Retail Superpower free pdf Japanese distribution was long seen as archaic and difficult to understand, but today that has changed. Domestic firms stretching across all retail formats and categories have taken control of channels and now lead the consumer market from the front. They are now so advanced that the very best are bursting out of the Japanese market and operating across Asia and even as far as Western Europe. Through case studies and concrete examples, this book provides the most detailed analysis of retailing in Japan ever written- it is the definitive guide to how Japan has changed and what to expect in the future.

About Roy Larke

ROY LARKE is Professor of Marketing at ESADE School of Business, Barcelona, Spain, and at the University of Marketing and Distribution Sciences, Kobe, Japan. He has lived and worked in Japan since 1985, where he teaches retailing and consumer behavior in Japanese to Japanese students. He publishes regularly in academic journals both Japanese and English and is a recognized authority on the Japanese market. In addition to Japan: A Modern Retail Superpower, he wrote Japanese Retailing (Routledge, 1994), the first definitive guide to the Japanese retail market written by an insider. He has also published two books in Japanese on e-learning and other issues related to pedagogy in Japan. He currently splits his time between Japan and Europe, and is Editor of the influential monthly report, JapanConsuming (http://www japanconsuming.com). MICHAEL CAUSTON has founded and built up several companies in Japan. He is senior partner of Sensu (www sensu.com), a market intelligence and marketing firm that specializes in Japanese consumer marketing and research. He moved to Japan in 1992, consulting for overseas companies looking to enter the Japanese market. He established a fashion import business in 1993 that was helping overseas brands sell more than [yen]2.2 billion in apparel a year to Japan by 1999. He also founded JapanConsuming with Roy Larke in 2000, a research business on Japanese retailing that is recognized as the leading resource on market entry and business development for international consumer goods companies operating in the Japanese market. He spends his time between Europe and Japan, writing, researching and speaking on Japanese consumer markets, as well as advising leading overseas brands.

Details Book

Author : Roy Larke
Publisher : Palgrave Macmillan
Data Published : 08 September 2005
ISBN : 1403996709
EAN : 9781403996701
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 304 pages
Age + : 15 years
Language : English
Rating :

Reviews Japan - A Modern Retail Superpower



17 Comments Add a comment




Related eBooks Download


  • Foundations of Japanese Feminism free pdfFoundations of Japanese Feminism

    The Western influence on the modernization of Japan is one of the most important subjects in Japanese Studies- indeed it is central to any understanding of today's Japan. The Western influence on the history of women in Japan is especially crucial since the women's movement there was founded on the translation of Western books into Japanese in the early Meiji era..


  • Foundations of Japanese Feminism free pdfFoundations of Japanese Feminism

    The influence of Western ideas and know-how on the modernization of Japan remains one of the most important subjects in Japanese Studies- indeed. today's Japan cannot be understood without a comprehension of the impact of thought and practice from the West..


  • Lost Japan free pdfLost Japan

    This is an enchanting and fascinating insight into Japanese landscape. culture. history and future. Originally written in Japanese. this passionate. vividly personal book draws on the author's experiences in Japan over thirty years..


  • Lost Japan free pdfLost Japan

    This is an enchanting and fascinating insight into Japanese landscape. culture. history and future. Originally written in Japanese. this passionate. vividly personal book draws on the author's experiences in Japan over thirty years..


  • Phantasm Japan free pdfPhantasm Japan

    From the editors of the acclaimed science fiction anthology The Future Is Japanese comes Phantasm Japan. which collects new stories - from the best Western and Japanese fantasists - that explore new worlds..


  • Japan - A Modern Retail Superpower free pdfJapan - A Modern Retail Superpower

    . Japanese distribution was long seen as archaic and difficult to understand, but today that has changed. Domestic firms stretching across all retail formats and categories have taken control of chann