Marketing Psychology PDF ePub eBook

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Marketing Psychology free pdf This text portays the behaviour of consumers as influenced by its environmental consequences and extends this analysis to marketing management by proposing a novel understanding of the marketing firm. The book undertakes a behaviour analysis of consumer choice, based on a critical extension of radical behaviourism to the interpretation of human economic behaviour. This suggests that consumer behaviour is explained by locating it among the environmental contingencies that shape and maintain it. The result is a view of consumer choice and marketing response which transcends current understanding with profound managerial and policy implications.

About Gordon R. Foxall

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Details Book

Author : Gordon R. Foxall
Publisher : Palgrave Macmillan
Data Published : 15 September 1997
ISBN : 0333662776
EAN : 9780333662779
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 224 pages
Age + : 15 years
Language : English
Rating :

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