You Are a Brand! PDF ePub eBook

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You Are a Brand! free pdf Corporate icons, star athletes, entertainers--they have what it takes to be in demand: a unique brand. Now you, too, can learn the secrets of how to think and act like a brand, and take charge of your career, your business and your life. You Are a Brand! lays out a top ten list of strategies to execute a self-brand action plan that is unique and memorable. Taken directly from the playbook used by Madison Avenue's advertising executives and the nation's best brand managers, Catherine Kaputa helps you create the one-of-a-kind brand that is you.

About Catherine Kaputa

Catherine Kaputa is founder and president of SelfBrand (a brand strategy and business coaching company), and frequently conducts her own coaching seminar called, "Make Yourself a Brand." A 20-year veteran of branding and advertising on Madison Avenue, Wall Street, and in academia, Kaputa has experience as a marketing and advertising executive at Trout

Details Book

Author : Catherine Kaputa
Publisher : Nicholas Brealey Publishing
Data Published : 13 May 2010
ISBN : 1857884507
EAN : 9781857884500
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 240 pages
Age + : 15 years
Language : English
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