Rethinking Reputation PDF ePub eBook

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Rethinking Reputation free pdf Good public relations is no longer just icing - it's a strategic imperative more important to your competitive success than even advertising or marketing. This is true whether you're a century-old multibillion-dollar corporation or a penniless start-up. In Rethinking Reptutation, public relations guru Fraser Seitel and John Doorley, founder of the Academy for Communication Excellence and Leadership at Johnson

About Fraser P. Seitel

FRASER P. SEITEL is a public relations consultant, author, lecturer, columnist, and media commentator, appearing frequently on the Fox News Network and other outlets. He is the author of The Practice of Public Relations, which is used in universities worldwide and has sold over a million copies in eleven editions. JOHN DOORLEY is the founding academic director of the Master of Science in Public Relations degree program at New York University, USA. He also founded and directs the Academy for Communication Excellence and Leadership at Johnson

Details Book

Author : Fraser P. Seitel
Publisher : Palgrave Macmillan
Data Published : 10 August 2012
ISBN : 023033833X
EAN : 9780230338333
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 248 pages
Age + : 15 years
Language : English
Rating :

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