Client at the Core PDF ePub eBook

Books Info:

Client at the Core free pdf '"Clients At The Core" is an essential blueprint to helping us all take the next steps. The authors, battle scarred by the evolution of professional firm management and marketing from then to now, have captured the changing needs of the firms in this turbulent new economic era. This is a well-written book that uses plain language to convey practical, well thought-out ideas' - Patrick J. McKenna, a leading international consultant to professional service firms. 'The authors have captured the changing role of professional services marketing and firm management. There is valuable insight [in this] down-to-earth guide to competing successfully in the new environment' - David Maister, author and consultant. 'The book is a masterpiece! Aquila and Marcus have produced the essential guide for managing a professional services firm. They've marshaled their considerable real-life experiences and far-reaching vision into a veritable operating manual for the successful firm' - Rick Telberg, Editor at Large, American Institute of Certified Public Accountants. 'At its heart, this book is the running shoe for legal and accounting professionals who want to put the client first. Following the evolution of the industry over the past twenty-five years, this must-have for every professional services firm is the key to leading in the turbulent and highly competitive waters ahead' - Richard S. Levick, Esq., President, Levick Strategic Communications, LLC coauthor, "Stop the Presses: The Litigation PR Desk Reference". 'Client selection and retention is one of the critical success factors for a professional services firm, and Aquila and Marcus do a masterful job at educating us on the necessary ingredients of each. The chapters on firm governance and paying for performance are thought provoking and certainly challenging to the conventional wisdom. If you want a better understanding of marketing and leading a professional firm in these turbulent times, this book is essential' - Ronald J. Baker, author, "Professional's Guide to Value Pricing" and "The Firm of the Future". '"Client at the Core" is a commonsense approach to keeping your professional services firm relevant in the twenty-first century's client-driven economy. Aquila and Marcus have hit a home run with their insightful analysis and poignant prose' - Jeffrey S. Pawlow, Managing Shareholder, The Growth Partnership, Inc.

About August J. Aquila

AUGUST J. AQUILA is one of the country's leading consultants in the areas of mergers and acquisitions, succession planning, and management issues for professional services firms. He was an early pioneer and leading force in the accounting profession's consolidation movement. In 2003, he was inducted into the Accounting Marketing Association's Hall of Fame. BRUCE W. MARCUS is a widely published author and consultant to some of the nation's largest corporations and professional services firms. The author of hundreds of articles and more than a dozen books on marketing and marketing-related subjects, he is the editor of the Marcus Letter on Professional Services Marketing, read internationally by more than 22,000 lawyers, accountants, consultants, and professional marketers.

Details Book

Author : August J. Aquila
Publisher : John Wiley
Data Published : 03 September 2004
ISBN : 0471453137
EAN : 9780471453130
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 277 pages
Age + : 15 years
Language : English
Rating :

Reviews Client at the Core



17 Comments Add a comment




Related eBooks Download


  • Professional Services Marketing free pdfProfessional Services Marketing

    A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms..


  • Professional Services Marketing free pdfProfessional Services Marketing

    A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms..


  • Professional Services Marketing free pdfProfessional Services Marketing

    A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms..


  • Managing the Professional Service Firm free pdfManaging the Professional Service Firm

    Professional service firms differ from other business enterprizes in two distinct ways. Firstly. they provide highly customized services. thus cannot apply many of the management principles developed for product based industries..


  • The Firm of the Future free pdfThe Firm of the Future

    This title provides accountants in small and medium sized firms. the tool to expand services beyond attest and compliance functions. It shows how to transition to other professional services that clients value..


  • Client at the Core free pdfClient at the Core

    . '"Clients At The Core" is an essential blueprint to helping us all take the next steps. The authors, battle scarred by the evolution of professional firm management and marketing from then to now, h