Marketing Management PDF ePub eBook

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Marketing Management free pdf Marketing Management: The Big Picture organizes traditional Marketing Management theory and practice in a conceptually appealing way. The use of well-known examples and consumer commercials throughout the content ensures students will commit to memory and innovative method for structuring and solving marketing problems. The framework constitutes a disciplined approach to connecting marking variables to each other, inextricably linking marketing strategy concepts with their executional implications.

About Christie L. Nordhielm

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Details Book

Author : Christie L. Nordhielm
Publisher : John Wiley
Data Published : 28 February 2014
ISBN : 1118014553
EAN : 9781118014554
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 432 pages
Age + : 15 years
Language : English
Rating :

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