How to Sell at Margins Higher Than Your Competitors PDF ePub eBook

Books Info:

How to Sell at Margins Higher Than Your Competitors free pdf A revision of the self-published phenomenon that sold 50,000 copies Every business in every industry faces the specter of lower-priced competition. In order to maintain healthy margins, most companies can't drop their prices endlessly. Instead, they have to find a way to sell their product despite its price. This book offers practical advice and smart tactics for outselling a lower-priced competitor. Readers will learn why price isn't the final determinant of whether a customer buys a product- how to build a great customer service program- how to defeat the arguments of customers who buy on price- and how to price products appropriately. In addition, this handy resource also includes real-world examples and situations that will help salespeople sell anything, no matter what the price. Lawrence L. Steinmetz, PhD (Boulder, CO), is President of High Yield Management, Inc. and the author of twelve previous books. He is the nation's foremost authority on selling products and services at prices higher than one's competitors. William T. Brooks (Greensboro, NC) is regarded as one of the world's foremost authorities on sales and sales management. His clients have included Microsoft, IBM, Bank of America, Office Depot, BMW, General Motors, and Hewlett-Packard. He is the author of 14 prior books.

About William T. Brooks

LAWRENCE L. STEINMETZ, PhD, is President of High Yield Management, Inc., and the author of twelve books. An expert on high--priced selling, he has consulted with many Fortune 500 companies and trained more than 200,000 salespeople in public and private seminars and keynote addresses. WILLIAM T. BROOKS is a leading authority on sales and sales management. A Certified Management Consultant, he has delivered thousands of presentations, training sessions, and keynote addresses. He is also the author of The New Science of Selling and Persuasion, also from Wiley.

Details Book

Author : William T. Brooks
Publisher : John Wiley
Data Published : 02 December 2005
ISBN : 0471744832
EAN : 9780471744832
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 272 pages
Age + : 15 years
Language : English
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  • How to Sell at Margins Higher Than Your Competitors free pdfHow to Sell at Margins Higher Than Your Competitors

    . A revision of the self-published phenomenon that sold 50,000 copies Every business in every industry faces the specter of lower-priced competition. In order to maintain healthy margins, most compani