Made You Look PDF ePub eBook

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Made You Look free pdf

"THE kids' survival guide to advertising, revised and updated for the digital age."

Ads are everywhere: they try to be your friend on social media, pop up in the background of your videogame, and even message your phone when you walk by a store. Increasingly kids are the prime target of these marketing messages. But they also have more power than ever to fight back.

For ten years, "Made You Look" has been an essential self-defense guide for youth trying to make sense of the complex world of advertising. Now fully revised and with a fresh new look, the book has been updated to reflect the modern ad landscape, from digital tracking and browser cookies to social media, viral videos, and reality television.

From the earliest roots of advertising to the undercover marketers of the 21st century, this revealing book shows where ads come from, how they work, and why kids need to be informed. Bursting with real-life examples, thought-provoking questions, hip illustrations, and plenty of tips to empower young consumers, "Made You Look" is every kid's ultimate guide to the advertising universe.

About Shari Graydon

Shari Graydon is an award-winning author, educator, and media commentator. Her other books include "In Your Face" and "I Feel Great About My Hands." Michelle Lamoreaux is an illustrator who works with publishers, agencies, and magazines throughout the United States. She lives in Cedar City, Utah.

Details Book

Author : Shari Graydon
Publisher : Annick Press
Data Published : 05 August 2013
ISBN : 1554515602
EAN : 9781554515608
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 160 pages
Age + : 5-9 years
Language : English
Rating :

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  • Made You Look free pdfMade You Look

    .

    "THE kids' survival guide to advertising, revised and updated for the digital age."

    Ads are everywhere: they try to be your friend on social media, pop up in the background of your videogame