The Curse of the Mogul PDF ePub eBook

Books Info:

The Curse of the Mogul free pdf It's no accident that CEOs of media conglomerates try to conceal their bottom-line performance with empty catchphrases such as 'content is king' and 'media convergence'. For as soon as the glamour and buzzwords are stripped away, it becomes clear that these companies have been unable to deliver the returns of an index fund. The Curse of the Mogul exposes the strategic failures underlying this consistently poor performance. Anyone who has ever wondered what makes Disney, News Corporation, Viacom, NBC, Universal and Time Warner tick will appreciate these enlightening insights.

About Jonathan A. Knee

Bruce Greenwald is the Robert Heilbrun Professor of Economics at Columbia University Business School, where his class on strategy draws standing-room-only crowds.

Details Book

Author : Jonathan A. Knee
Publisher : Portfolio
Data Published : 28 April 2011
ISBN : 1591843901
EAN : 9781591843900
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 320 pages
Age + : 15 years
Language : English
Rating :

Reviews The Curse of the Mogul



17 Comments Add a comment




Related eBooks Download


  • Convergence Media History free pdfConvergence Media History

    Convergence Media History explores the ways that digital convergence has radically changed the field of media history. Writing media history is no longer a matter of charting the historical development of an individual medium such as film or television..


  • Working with Walt free pdfWorking with Walt

    This book includes an unrivalled compilation of interviews and recollections about Walt Disney. from those most closely associated with him.Walt Disney was an unrivalled media mogul - he created or supervised the creation of a vast number of live-action films..


  • Working with Walt free pdfWorking with Walt

    This book includes an unrivalled compilation of interviews and recollections about Walt Disney. from those most closely associated with him.Walt Disney was an unrivalled media mogul - he created or supervised the creation of a vast number of live-action films..


  • Corporations and Cultural Industries free pdfCorporations and Cultural Industries

    Corporations and Cultural Industries: Time Warner. Bertelsmann. and News Corporation. by Scott Warren Fitzgerald. fills an important neglected area in communication and media studies through its sustained..


  • Managing Performance free pdfManaging Performance

    Managing performance is a critical focus of HR activity. Well-designed strategies to recognise and improve performance and focus individual effort can have a dramatic effect on bottom-line results. The problem is to determine what the processes..


  • The Curse of the Mogul free pdfThe Curse of the Mogul

    Book Downloader. It's no accident that CEOs of media conglomerates try to conceal their bottom-line performance with empty catchphrases such as 'content is king' and 'media convergence'. For as soon a