Tourism and Social Marketing PDF ePub eBook

Books Info:

Tourism and Social Marketing free pdf Social Marketing is the utilization of marketing principles and methods to encourage behaviour change for the benefit of individuals and communities which is growing in significance as a non-regulatory mechanism to achieve policy goals. At a time when concerns over tourisms contribution to undesirable environmental and social change are greater than ever, these marketing strategies are important for developing sustainable destinations by both encouraging appropriate behaviour as well as creating better balance between tourism and the host community or attraction. Tourism and Social Marketing is the first book to comprehensively detail the relevance of social marketing principles and practice to tourism, destination management and marketing. By considering this relationship and application of social marketing approaches to key issues facing contemporary tourism development such as the environment, this book provides significant insights into how the behaviours of visitors and businesses may be changed so as to develop more sustainable forms of tourism and improve the quality of life of destination communities. It further provides a powerful impetus to the development of tourism related forms of sustainable consumption and promotion of ethical tourism and marketing and innovative perspective on the sustainable tourism debate and practice. The book is comprehensive in scope by considering a variety of social marketing sub fields relevant to tourism including, health, non-profit, political, environment and sustainable marketing and draws on social marketing practices from a range of disciplines. It integrates well chosen international case studies to help tourism students engage with the broader debates in social marketing and show theory in practice. Written by a leading authority in the field, topical and integrative, this book will be valuable reading for students, scholars and researchers in tourism.

About C. Michael Hall

C. Michael Hall is a Professor of Marketing at the University of Canterbury, New Zealand. He has longstanding teaching, publication and research interests in tourism, regional development and social/green marketing with particular emphasis on issues of place branding and marketing as well as conservation and environmental change, event management and marketing, and the use of tourism as an economic development and conservation mechanism. He is the author and editor of over 40 books as well as over 250 journal articles and book chapters and has been active in a number of international research and business associations.

Details Book

Author : C. Michael Hall
Publisher : Routledge
Data Published : 03 February 2014
ISBN : 0415576660
EAN : 9780415576666
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 312 pages
Age + : 15 years
Language : English
Rating :

Reviews Tourism and Social Marketing



17 Comments Add a comment




Related eBooks Download


  • Tourism and Social Marketing free pdfTourism and Social Marketing

    Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the public good. Traditionally the domain of government it is increasingly also utilised by non-government and non-profit organisations and other institutions of civil society as a non-regulatory means to achieve policy and public good goals..


  • Tourism Marketing free pdfTourism Marketing

    Tourism Marketing is a comprehensive textbook designed for the degree students of Hotel Management. The book explains what marketing is in the hospitality industry through examples..


  • Marketing for Hospitality and Tourism free pdfMarketing for Hospitality and Tourism

    Marketing for Hospitality and Tourism. 6e is the definitive source for hospitality marketing courses. Taking an integrative approach. this highly visual. four-color book discusses hospitality marketing from a team perspective..


  • Tourism Development free pdfTourism Development

    This book takes a multidisciplinary look at various hot issues in present day tourism development. including studying how global the industry has become- new forms of travel like space tourism- new trends in marketing and promotion..


  • Event Tourism and Cultural Tourism free pdfEvent Tourism and Cultural Tourism

    Event and cultural tourism as a social practice is a widespread phenomenon of global socio-economic importance. The purpose of the book is to bring together current thinking on contemporary issues relating to the management and marketing of cultural events and attractions..


  • Tourism and Social Marketing free pdfTourism and Social Marketing

    Online Reading For Free. Social Marketing is the utilization of marketing principles and methods to encourage behaviour change for the benefit of individuals and communities which is growing in signif