Uncover the Hidden Power of Television Programming PDF ePub eBook

Books Info:

Uncover the Hidden Power of Television Programming free pdf Demonstrating that television (and print) can be much more powerful advertising vehicles than has ever been supposed, the original research reported in this book finds that the more involved viewers are in a television programme, the greater the impact of the advertising carried by the programme. The book provides insight into how an advertiser can make the firm's advertising money work harder and smarter.

About Kevin J. Clancy

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Details Book

Author : Kevin J. Clancy
Publisher : SAGE Publications Ltd
Data Published : 30 September 1999
ISBN : 0761915826
EAN : 9780761915829
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 244 pages
Age + : 15 years
Language : English
Rating :

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  • Uncover the Hidden Power of Television Programming free pdfUncover the Hidden Power of Television Programming

    Books Online Free To Read. Demonstrating that television (and print) can be much more powerful advertising vehicles than has ever been supposed, the original research reported in this book finds that