Marketing Research in Ireland PDF ePub eBook

Books Info:

Marketing Research in Ireland free pdf This book contains over twenty new, extensive case studies, with teaching notes, capturing contemporary issues and topics. It includes extended coverage of secondary sources of data, online research, and qualitative data analysis. There are refreshed examples, facts and figures representing both Irish and international best practices. There are exercises, assignments, diagrams and illustrations to facilitate active student learning. It is suitable for students on undergraduate, postgraduate and professional courses. It includes updated support material for lecturers including PowerPoint slides, and case study teaching notes.

About Christine Domegan

Christine Domegan, Bcomm, MBS, PhD, lectures in Marketing Research at the National University of Ireland, Galway, and conducts research nationally and internationally. Declan Fleming, BComm, MBS, Programme Director and lecturer at the National University of Ireland, Galwary. He is completing a PhD at Manchester Business School, University of Manchester, UK.

Details Book

Author : Christine Domegan
Publisher : Gill
Data Published : 08 May 2007
ISBN : 0717142000
EAN : 9780717142002
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 590 pages
Age + : 18 years
Language : English
Rating :

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