Strategic Brand Management PDF ePub eBook

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Strategic Brand Management free pdf For students, managers and senior executives studying Brand Management.

Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo.

This Global Edition has been edited to include enhancements making it more relevant to students outside the United States. The editorial team at Pearson has worked closely with educators around the globe to include:

About Kevin Keller

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Details Book

Author : Kevin Keller
Publisher : Pearson Academic
Data Published : 01 September 2012
ISBN : 0273779419
EAN : 9780273779414
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : pages
Age + : 15 years
Language : English
Rating :

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