The Encyclopaedic Dictionary of Marketing PDF ePub eBook

Books Info:

The Encyclopaedic Dictionary of Marketing free pdf This reader-friendly dictionary covers around 5,000 terms, concepts, theories, methods and techniques related to general marketing, advertising, sales promotion, sales management, retailing, international marketing, consumer behaviour, e-marketing, marketing research and service marketing. Individual terms are lucidly explained and examples have been provided where required. The volume serves as a valuable resource to all in the field of marketing.

About Kaleem Mohammad Khan

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Details Book

Author : Kaleem Mohammad Khan
Publisher : Sage Publications India Pvt Ltd
Data Published : 07 August 2006
ISBN : 0761935010
EAN : 9780761935018
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 356 pages
Age + : 15 years
Language : English
Rating :

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