Small Business Smarts PDF ePub eBook

Books Info:

Small Business Smarts free pdf Social networking plus small business is a slam dunk! Small Business Smarts: Building Buzz with Social Media explains why that's so and helps small business owners decide whether social media tools are right for them. Assuming the answer is yes, the book offers concrete advice and implementation suggestions that make using tools to start building word-of-mouth quick and easy. Built around actual success stories from small businesses, such as the Roger Smith Hotel, Dutch Bros. Coffee, Cafe Yumm, and the Tattered Cover Bookstore, the book illustrates how different social media can help achieve different business goals, how the Internet can be used to "listen" to customers, how networks and relationships are built online for both B2C and B2B, and how effective messages can generate awareness and attract customers. Measurement strategies and techniques for a social media audit are included. For the complete novice, step-by-step instructions on getting started with popular social media applications are provided as well.

About Steve O'Leary

Steve O'Leary is chairman of O'Leary and Partners, a full-service advertising agency in Orange County, CA. He is a graduate of the University of Oregon and, in recognition of his service to both the advertising industry and the school, was inducted in to the School of Journalism and Communication's Hall of Achievement in 2009. Kim Sheehan, PhD, is professor of advertising and director of the Strategic Communication Master's Program of the School of Journalism and Communication at the University of Oregon. She holds a PhD from the University of Tennessee. Dr. Sheehan is author and coauthor of several books and several dozen academic journal articles. Sterling Lentz is market analyst at the marketing firm Adpearance, in Portland, OR. He is a 2010 graduate of the University of Oregon.

Details Book

Author : Steve O'Leary
Publisher : Praeger Publishers Inc
Data Published : 14 June 2011
ISBN : 0313394091
EAN : 9780313394096
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 184 pages
Age + : 15 years
Language : English
Rating :

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