Destination Marketing and Management PDF ePub eBook

Books Info:

Destination Marketing and Management free pdf Most tourism activities take place at a destination, and destination serves as a fundamental unit of analysis in any modeling of the tourism system. However, destination marketing and management is a complex subject that requires a comprehensive, holistic and systematic approach. From the demand side, travellers have a choice of available destinations- from the supply side, destination marketing organizations are vying for attention from a highly competitive marketplace. Taking an integrated and comprehensive approach, this book focuses on both the macro and micro aspects of destination marketing and management. Some key areas covered include the consumer decision making process, product development and distribution and the use of emerging technologies in destination marketing.

About Youcheng Wang

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Details Book

Author : Youcheng Wang
Publisher : CABI Publishing
Data Published : 01 November 2011
ISBN : 1845937627
EAN : 9781845937621
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 370 pages
Age + : 15 years
Language : English
Rating :

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