Why Johnny Can't Brand PDF ePub eBook

Books Info:

Why Johnny Can't Brand free pdf Winner of the Best Marketing Books Award from Strategy Business Magazine. There s a Big Idea waiting inside your brand that can make you #1. Find it and shape it yourself or competitors and customers will do it for you. And we promise, you won t like the tagline. A few years back, a best seller called Why Johnny Can t Read shocked the education establishment and revived the lost art of phonics. Now, Why Johnny Can t Brand blows the lid off the marketing establishment by reviving the lost art of the Big Idea. According to Bill Schley and Carl Nichols, Jr., modern branding is a daily choice between real, muscle-building ideas and an immense smorgasbord of empty-caloried junk. The stakes are huge, especially in a world with 155 kinds of shampoo. So why do so many good companies choose wrong? In fact, why do most fail to differentiate at all handing what some call an unfair advantage to the few who do? The surprising answers, and the exclusive, eight-week prescription to fix it, are here in Why Johnny Can t Brand. The secret is uncovering your Dominant Selling Idea (DSI) the one unifying idea at the center of every brand before you charge ahead with advertising or anything else. The DSI is the thing you do that s superlative, important, believable, memorable and tangible the difference that makes people want to buy you. It puts you in a category of one. In the often funny, page-turning style of two award-winning, former Madison Avenue communicators, Schley and Nichols explain: 1.Why real branding is the opposite of what you think 2. How positioning turns your brand asset from fool s gold to real gold 3. Why Harvard and Stanford MBAs are the last to get it (but they can learn this too) 4. How to find your Big Idea in about eight weeks then keep it... and so much more. In a world with 300 million messages whizzing by every second, it gives us the ultimate advantage an inspiring, power-packed return to the secret of the idea centered brand.

About Bill Schley

Unfortunately, presently we simply can't offer you details about the particular Writer Bill Schley. However this doesn't imply that any of us do not work on her collection. In addition we question that you just help us in this particular issue. If you have down time and want will probably exceptionally value should you present to people the information. As soon as having this sort of suggestions and data from people regarding the Why Johnny Can't Brand Manager Bill Schley, we very first your ex look at. As soon as we be certain that many accurate, simply submit that. We all see why support as well as thanks upfront.

Details Book

Author : Bill Schley
Publisher : N.W. Widener
Data Published : 28 May 2010
ISBN : 0982694172
EAN : 9780982694176
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 246 pages
Age + : 15 years
Language : English
Rating :

Reviews Why Johnny Can't Brand



17 Comments Add a comment




Related eBooks Download


  • Strategic Brand Management free pdfStrategic Brand Management

    Strategic Brand Management. 3e uniquely analyses the social and cultural aspects of brand strategy and its influence on consumer perceptions around the world. Written by experts in the field. it is designed to ensure students are confident in analysing traditional ideas of brand equity and positioning and are able to understand the emotional and cultural connections brands create and employ..


  • How to Brand Nations, Cities and Destinations free pdfHow to Brand Nations, Cities and Destinations

    Usually. a country brand is notafocused. resulting in unsuccessful place branding. It isapossible to successfully raise your national identity to the level of anaattractive brand..


  • The Brand Promise free pdfThe Brand Promise

    Brand expert. popular speaker. and Fortune 500 advisor Duane Knapp presents The BrandPromiseR. his secret formula for becoming a Genuine Brand. Making the right promise..


  • The Brand Promise free pdfThe Brand Promise

    Brand expert. popular speaker. and Fortune 500 advisor Duane Knapp presents The BrandPromiseR. his secret formula for becoming a Genuine Brand. Making the right promise..


  • Strategic Brand Management free pdfStrategic Brand Management

    Strategic Brand Management 2e provides a comprehensive and up-to-date treatment of the subjects of brands. brand equity. and strategic brand management. Strategic brand management involves the design and implementation of marketing programmes and activities to build..


  • Why Johnny Can't Brand free pdfWhy Johnny Can't Brand

    Book Of Enoch Download. Winner of the Best Marketing Books Award from Strategy Business Magazine. There s a Big Idea waiting inside your brand that can make you #1. Find it and shape it yourself or