The 31 Practices PDF ePub eBook

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The 31 Practices free pdf In our super-connected world, organizations brands and reputations are shaped to a far greater extent by the personal experience of their employees and customers. We already know that 70% of customers brand perception is determined by their experience with the organization's employees and 41% of customers are loyal due to employee attitude. Authenticity from the tip to the root is the new holy grail for organizations. This book shows how an organization s values and brand can be translated into the daily practices and behaviour of their employees, drawing a golden thread from the boardroom to the front line customer experience. The 31 Practices method weaves together principles and practices from psychology, sociology, philosophy, neuroscience, leadership and business to significantly enhance customer and employee satisfaction and loyalty. It has been successfully adopted by large and small companies, across sectors from around the world.

About Alison Whybrow

Alan Williams is the Managing Director of Servicebrand Global, a consultancy that specialises in customer service. Dr. Alison Whybrow is an award-winning Chartered and Registered Psychologist.

Details Book

Author : Alison Whybrow
Publisher : LID Publishing
Data Published : 26 September 2013
ISBN : 1907794352
EAN : 9781907794353
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 224 pages
Age + : 15 years
Language : English
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