Adding Value (RLE Marketing) PDF ePub eBook

Books Info:

Adding Value (RLE Marketing) free pdf An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business strategies.

About Geoffrey G Jones

Multivolume collection by leading authors in the field

Details Book

Author : Geoffrey G Jones
Publisher : Routledge
Data Published : 22 August 2014
ISBN : 1138793663
EAN : 9781138793668
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 368 pages
Age + : 15 years
Language : English
Rating :

Reviews Adding Value (RLE Marketing)



17 Comments Add a comment




Related eBooks Download


  • Political Marketing in the United States free pdfPolitical Marketing in the United States

    Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools. providing an up-to-date and broad overview of how marketing permeates U..


  • Marketing Masters free pdfMarketing Masters

    The tools found in "Marketing Masters" can be successfully implemented by entrepreneurs. Fortune 500 CEO s. sales teams. and nonprofit executives. The business environment is constantly ravaged with changes---"Marketing Masters" provides creative strategies colliding the old school of marketing with today s digital strategies connecting with the NOW generation..


  • Business-to-Business Marketing free pdfBusiness-to-Business Marketing

    This four-volume collection is the only detailed survey of business-to-business marketing literature that captures the state of the discipline in its entirety. Business-to-business marketing is fast catching up with business-to-consumer marketing as a subject of study..


  • Wiley International Encyclopedia of Marketing free pdfWiley International Encyclopedia of Marketing

    With over 300 entries from hundreds of global experts. this is one of the premier marketing reference resources available worldwide. * The 6-volume WIEM provides scholars and professionals with an international guide to marketing concepts and applications * The far-reaching new developments..


  • Wiley International Encyclopedia of Marketing free pdfWiley International Encyclopedia of Marketing

    With over 300 entries from hundreds of global experts. this is one of the premier marketing reference resources available worldwide. * The 6-volume WIEM provides scholars and professionals with an international guide to marketing concepts and applications * The far-reaching new developments..


  • Adding Value (RLE Marketing) free pdfAdding Value (RLE Marketing)

    . An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries,