Conducting Research Surveys Via E-mail and the Web PDF ePub eBook

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Conducting Research Surveys Via E-mail and the Web free pdf Internet-based surveys, although still in their infancy, are becoming increasingly popular because they are believed to be faster, better, cheaper, and easier to conduct than surveys using more-traditional telephone or mail methods. Based on evidence in the literature and real-life case studies, this book examines the validity of those claims. The authors discuss the advantages and disadvantages of using e-mail and the Web to conduct research surveys, and also offer practical suggestions for designing and implementing Internet surveys most effectively.

About Matthias Schonlau

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Details Book

Author : Matthias Schonlau
Publisher : RAND
Data Published : 25 April 2002
ISBN : 0833031104
EAN : 9780833031105
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 112 pages
Age + : 15 years
Language : English
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    . Internet-based surveys, although still in their infancy, are becoming increasingly popular because they are believed to be faster, better, cheaper, and easier to conduct than surveys using more-trad