Marketing Your Career Brand PDF ePub eBook

Books Info:

Marketing Your Career Brand free pdf In the past, your career brand was expressed primarily through a traditional resume. Today, your brand encompasses every way you promote yourself, both in electronic and more traditional formats. Marketing Your Career Brand will help you identify needs of your customersuwhether they are potential clients, a prospective employer, or your current employeruand how your brand will address those needs. This issue of TD at Work will show you: how to define your career brand, and how to develop your marketing message the tools you can use, including various social media, to market yourself how to choose which tools to use, based on your intended audience and reason for being online the differences between a general and federal resume.

About Alan De Back

Alan De Back is an independent career counselor and learning consultant located in the metropolitan Washington, D.C. area, USA. His experience includes more than 20 years in career counseling and learning/training-related functions. In addition to his current independent role, Alan has served as director of global learning for an Internet consulting firm and manager of leadership development for a major aerospace corporation. His experience also includes a role as a career counselor/trainer and program manager for a local Northern Virginia government, and assistant director of career services for a major upstate New York university, USA. Alan holds a bachelors degree in psychology and history from the State University of New York at Geneseo, a masters degree in human resource development from the Rochester Institute of Technology, and a graduate level certificate in industrial labor relations from Cornell University, USA.

Details Book

Author : Alan De Back
Publisher : ASTD Press
Data Published :
ISBN : 156286937X
EAN : 9781562869373
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 16 pages
Age + : 15 years
Language : English
Rating :

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