Read Me PDF ePub eBook

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Read Me free pdf If you've ever struggled to craft a powerful message that really hits the spot, you'll know it's harder than it looks. Wouldn't it be helpful to have an expert on hand to explain how the professionals really do it? Better still, how about a whole range of writers ready to pass on their trade secrets? Well that's exactly what you'll find in the pages of this book. Think of it as a rocket-assisted launch for your writing career, structured over ten distinct lessons and illustrated with classic and contemporary international examples of the best copywriting. Designed to help anyone who works with words improve their writing, this book is packed with practical techniques and features effective exercises to pump up your persuasive powers. It includes inspiring contributions from professional writers, an in-depth look at the challenges involved in writing copy for brands and worked examples that cover writing for digital, brand storytelling and packaging copy.

About Roger Horberry

Roger Horberry is a highly experienced professional copywriter and has written about everything from finance to fireworks, and telecoms to tea bags. He has published two books on copywriting. Gyles Lingwood is a designer and programme leader of Creative Advertising at the University of Lincoln. His work has won a number of awards including D

Details Book

Author : Roger Horberry
Publisher : Laurence King Publishing
Data Published : 22 September 2014
ISBN : 1780671814
EAN : 9781780671819
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 192 pages
Age + : 15 years
Language : English
Rating :

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