Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000 PDF ePub eBook

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Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000  free pdf In today's Internet-driven world, customers have more power than ever. Through what interactive marketing expert Pete Blackshaw calls "consumer-generated media"-blogs, social networking pages, message boards, product review sites-even a single disgruntled customer can broadcast his complaints to an audience of millions. Blackshaw shows managers, marketers, and business leaders how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness, transparency, and trust.Filled with stories based on his experience working with Fortune 500 brands such as Toyota, Dell, Nike, Sony, General Motors, Unilever, Nestle, Southwest Airlines, and Bank of America, Blackshaw offers a clear strategy for sustaining a competitive advantage by creating enduring, loyal relationships with today's consumer.

About Pete Blackshaw

Pete Blackshaw is executive vice president of strategic services at Nielsen Online and the author of ConsumerGeneratedMedia.com, which has been named one of the top 100 marketing blogs by "Advertising Age" magazine. Lloyd James has been narrating since 1996, has recorded over six hundred books in almost every genre, has earned six "AudioFile" Earphones Awards, and is a two-time nominee for the prestigious Audie Award.

Details Book

Author : Pete Blackshaw
Publisher : Tantor Media, Inc
Data Published : 08 July 2008
ISBN : 1400137314
EAN : 9781400137312
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : Library Edition
Published In: United States, 08 July 2008
In today's Internet-driven world, customers pages Age + : 15 years Language : English Rating :

Reviews Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000



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