eTourism Case Studies: PDF ePub eBook

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eTourism Case Studies: free pdf eTourism Case Studies bridges the gap in contemporary literature by carefully examining marketing and management issues of many international companies that have successfully implemented eTourism solutions. Divided into six sections this book explores the newest developments in this field, introducing and discussing emerging trends, approaches, models and paradigms, providing visions for the future of eTourism and supporting discussion and elaboration with the help of thorough pedagogic aids. With contributions from leading global experts both from the industry and academia, each case follows a rigid structure, with features such as bulleted summaries and review questions, as well as each section having its own thorough introduction and conclusion written by the editors, highlighting the key issues and theories. This is the first book of its kind to bring together cases highlighting best practice and methods for exploiting ICT in the tourism industry, from international market leaders.

About Roman Egger

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Details Book

Author : Roman Egger
Publisher : Butterworth-Heinemann Ltd
Data Published : 08 August 2008
ISBN : 0750686677
EAN : 9780750686679
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 518 pages
Age + : 18 years
Language : English
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    Free Ebook Downloads. eTourism Case Studies bridges the gap in contemporary literature by carefully examining marketing and management issues of many international companies that have successfully imp