International Handbook of Consumer Psychology PDF ePub eBook

Books Info:

International Handbook of Consumer Psychology free pdf This handbook provides an authoritative and comprehensive outline of the current state of research across a wide range of areas within the increasingly popular topic of Consumer Psychology. Its aim is to encourage and guide future research, and to emphasize up-to-date and novel, cutting-edge work in the field. The handbook will be unique in the international breadth of its contributors and the cross-cultural nature of much of its content. The contributions come from a mix of established and respected authors, and younger up-and-coming researchers. It will be an essential reference for researchers, practitioners and students around the world in areas of consumer psychology, consumer behaviour, marketing, economic psychology, behavioural economics and persuasion.

About Cathrine Jansson-Boyd

Cathrine Jansson-Boyd is Senior Lecturer in Psychology at Anglia Ruskin University, UK. Her previous works include Consumer Psychology (2010) and Consumption Matters: A Psychological Perspective (2011). Magdalena Zawisza is Senior Lecturer in Psychology at the University of Winchester, UK.

Details Book

Author : Cathrine Jansson-Boyd
Publisher : Routledge
Data Published :
ISBN : 113884649X
EAN : 9781138846494
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 640 pages
Age + : 15 years
Language : English
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