Brand Vision PDF ePub eBook

Books Info:

Brand Vision free pdf David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By contrast, his straightforward, no-nonsense programme will ensure that you end up with an inspiring vision and a hands-on action plan to drive growth. Designed in a highly practical format, brandvision shows how to lead your team on a step-by-step 'visioning journey' that builds engagement, energy and alignment. Powerful tips, tools and tricks help you start applying the principles to your business today: * Searching for true insight: creating a springboard for visioning by using different 'insight catalysts' that cover consumers, markets and competition * The visioning journey: creating a compelling brand purpose, a big idea and a rallying call- combining product 'sausage' and emotional 'sizzle' * Test-driving the vision: bringing the vision to life by exploring it within your business and with consumers * Brand-led business: translating the vision into a business building mix that covers 'hero product' innovation, communication and internal engagement Thought-provoking and irreverent, brandvision demonstrates all the dos and don'ts of brand visioning with many stories of success (and screw-ups) including T-Mobile, Dove, Porsche, Absolut and James Bond. It is an invaluable toolkit for anyone interested in rethinking a brand vision - whatever its shape or size.

About David Taylor

David Taylor is Founder and Managing Partner of thebrandgym, a network of brand coaches that helps teams develop an inspiring vision and the action plans to turn it into growth. David was recently named by the CIM as one of the world's 50 top marketing thinkers. He has worked with many acclaimed companies including T-Mobile, Unilever, Kraft, the BBC and SAB Miller to help them boost performance. He began in brand management with P

Details Book

Author : David Taylor
Publisher : John Wiley
Data Published : 01 December 2006
ISBN : 0470028351
EAN : 9780470028353
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 284 pages
Age + : 15 years
Language : English
Rating :

Reviews Brand Vision



17 Comments Add a comment




Related eBooks Download


  • Aaker on Branding free pdfAaker on Branding

    Did you know Brands Are Assets. Do you know how to create a Brand Vision. Is it possible to bring a Brand to Life. This is the definitive book that answers these questions and more..


  • Aaker on Branding free pdfAaker on Branding

    Did you know Brands Are Assets. Do you know how to create a Brand Vision. Is it possible to bring a Brand to Life. This is the definitive book that answers these questions and more..


  • Aaker on Branding free pdfAaker on Branding

    Did you know Brands Are Assets. Do you know how to create a Brand Vision. Is it possible to bring a Brand to Life. This is the definitive book that answers these questions and more..


  • Designing Brand Identity free pdfDesigning Brand Identity

    A revised new edition of the bestselling toolkit for creating. building. and maintaining a strong brand From research and analysis through brand strategy. design development through application design..


  • Brand: Play free pdfBrand: Play

    This is the story of a minister driven by faith to risk the death of his wife and child. "Brand" pits a man of vision against the forces of ignorance and venality..


  • Brand Vision free pdfBrand Vision

    Downloadable Comic Books. David Taylor's third book lifts the lid on why so many brand visioning projects end in failure: an overly theoretical and complex approach he calls 'strategy tourism'. By con