Marketing to Libraries for the New Millennium PDF ePub eBook

Books Info:

Marketing to Libraries for the New Millennium free pdf This volume is based on the all-day programme, "Marketing to Libraries for the Millennium", which brought together librarians, vendors and publishers to discuss results from the Third Industry-Wide Survey of Library Marketing Practices and Trends, sponsored by the AAP/ALCTS Joint Committee. Since the last survey, in 1986, the Internet has emerged as a formidable influence, with the result that librarians, publishers and vendors alike face the challenge of maintaining a foot in both print and electronic worlds. Discussion topics include such issues as: buying consortia- mergers and acquisitions- discussion lists versus traditional review media- on-demand print services- advances in approval plans, blanket orders, and leasing plans- the development of collaborative services- and the omnipresent importance of price. Also included is the survey questionnaire and results.

About Robert P. Holley

Robert P. Holley is a Professor of Library and Information Science, Library and Information Science Program at Wayne State University. Hendrik Edelman recently retired from the faculty of the Department of Library and Information Science at Rutgers University after forty years in the international book trade, academic librarianship, and library education.

Details Book

Author : Robert P. Holley
Publisher : Scarecrow Press
Data Published : 01 June 2002
ISBN : 0810842718
EAN : 9780810842717
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 216 pages
Age + : 15 years
Language : English
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