The Brand Gym PDF ePub eBook

Books Info:

The Brand Gym free pdf This refreshingly simple, practical guide demonstrates howbrand management can boost business performance. It is the idealinspiration for creating growth in today's tough economic times.Following the template of the highly successful original version,the book consists of a programme of 8 "workouts" that will helpmarketers raise their own game in key areas such as: insight,portfolio strategy, positioning and innovation. The tools andtechniques in the book have been road-tested on over 100 brandgymprojects out of the last 8 years, making this book extremelypractical. * Based on the inside stories of brand leaders who have achievedsuccess: Tesco, T-Mobile, Unilever and Proctor and Gamble. Thesecompanies share their tips, tricks and warn of the traps toavoid. * 50% of the content is new or updated with the latest thinkingon "recession proof branding", how to win when times are tough,communication briefing, growing the core business and new researchwith marketing directors on the key success factors of brandleaders. * The authors are most influential, appearing in The Guardian,Marketing, Brand Strategy, Market Leader and TheMarketer. The CIM have called David Taylor one of the"World's 50 most important marketing thinkers".

About David Taylor

David Taylor and David Nichols are Managing Partnersof the brandgym, a network of senior brand coaches that help teamsto create a clear brand vision and the action plans to turnthis into growth. Clients include SAB Miller, Tesco, Unilever,Cadbury, Coca-Cola, T-Mobile, Kerry Foods and RSA Insurance. Taylor has been named one of the world s 50 leading marketingthinkers by the CIM. He is the author of three other brandgym bookspublished by John Wiley: Brand Stretch, Brand Visionand Where s the Sausage? He also writes brandgymblog.com, one of Europe s top 10 brandingblogs. David started his career in brand management with P

Details Book

Author : David Taylor
Publisher : John Wiley
Data Published : 16 April 2010
ISBN : 0470686197
EAN : 9780470686195
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 256 pages
Age + : 15 years
Language : English
Rating :

Reviews The Brand Gym



17 Comments Add a comment




Related eBooks Download


  • Why Johnny Can't Brand free pdfWhy Johnny Can't Brand

    Winner of the Best Marketing Books Award from Strategy Business Magazine. There s a Big Idea waiting inside your brand that can make you #1. Find it and shape it yourself or competitors and customers will do it for you..


  • Online Marketing Blueprint free pdfOnline Marketing Blueprint

    Online Marketing Blueprint is the premier strategy and guide book on how to position your business for success in the New Digital Era. What you'll find are the exact rules and guidelines every business must learn for Mobile..


  • Online Marketing Blueprint free pdfOnline Marketing Blueprint

    Online Marketing Blueprint is the premier strategy and guide book on how to position your business for success in the New Digital Era. What you'll find are the exact rules and guidelines every business must learn for Mobile..


  • Growing Up Fast free pdfGrowing Up Fast

    Growing Up Fast is a practical book about how to implement an agile marketing process in modern business to create the necessary collaboration between marketing and innovation for business success..


  • Marketing: An Introduction free pdfMarketing: An Introduction

    For undergraduate courses on the Principles of Marketing. An introduction to the world of marketing using a proven. practical. and engaging approach Marketing: An Introduction shows students how customer value-creating it and capturing it-drives every effective marketing strategy..


  • The Brand Gym free pdfThe Brand Gym

    . This refreshingly simple, practical guide demonstrates howbrand management can boost business performance. It is the idealinspiration for creating growth in today's tough economic times.Following th