International Business PDF ePub eBook

Books Info:

International Business free pdf This book covers the same material and more when compared with other international business texts, yet it is priced for the student's pocketbook. A new international business text for a new and ever changing global environment. With a unique chapter covering International E-Commerce, Cullen is written in a unique way. Issues link the chapters. The logic is that to choose and implement strategies in international business, you need to understand the global, institutional, and cultural environment. In turn, you need to align functional strategies to support the more general multinational strategies. From the student's point of view, the approach is designed to answer the questions of "why do I really need to know all of this stuff?" Log on to International Business' companion website for student and instructor resources, featuring Lecture Notes, Lecture Slides, a TestBank, Practice Quizzes, Flash Cards, and useful links: www.cullenib.com.

About John B. Cullen

John B. Cullen is a Professor in the Department of Management, Washington State University K. Praveen Parboteeah is Associate Professor in the College of Business, University of Wisconsin, Whitewater

Details Book

Author : John B. Cullen
Publisher : Routledge
Data Published : 10 July 2009
ISBN : 1135967989
EAN : 9781135967987
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 528 pages
Age + : 15 years
Language : English
Rating :

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