Emerging Economies and Firms in the Global Crisis PDF ePub eBook

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Emerging Economies and Firms in the Global Crisis free pdf An exploration into the impact of the global crisis on emerging economies and firms and their responses to it. The ways in which the leading emerging economies of Brazil, Russia, India and China (BRIC) are dealing with the challenges of the global crisis are complemented by the approaches applied by countries and firms from Central and Eastern Europe. This is a pioneering volume shedding light on the successful international activities of the emerging economies in the global crisis. Offering a variety of perspectives, the chapters deal with the successful application of specific modes of market entry of BRIC economies in developed countries- the ways in which Russian, Indian, Chinese, but also Polish, Slovene and Estonian firms, have coped with the challenges of the global crisis.

About Marin Marinov

MARIN A. MARINOV is Professor in International Business and Management, University of Gloucestershire, UK. He has held a number of professorial appointments worldwide, including Germany, Sweden, Denmark, Bulgaria, USA, Finland, France, Portugal, China, and Spain. His research encompasses internationalization of businesses, multinational corporations, business development in emerging markets, business policy and strategy, and research in curricula development for business education. He has published nine books, numerous book chapters and more than sixty articles in refereed academic journals. SVETLA MARINOVA is Associate Professor of International Business at the Aalborg University, Denmark. She has taught and conducted research in many countries on both sides of the Atlantic and in Asia. Her research interests include business internationalization and the role of institutions, strategy of multinational firms from emerging markets, and changes in management and marketing of firms. Dr. Marinova has published five books, numerous chapters in books and papers in refereed academic journals.

Details Book

Author : Marin Marinov
Publisher : Palgrave Macmillan
Data Published : 30 November 2012
ISBN : 1137277467
EAN : 9781137277466
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 368 pages
Age + : 15 years
Language : English
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