The CLIA Guide to the Cruise Industry PDF ePub eBook

Books Info:

The CLIA Guide to the Cruise Industry free pdf "The CLIA Guide to the Cruise Industry" is the definitive resource for those who need to understand the contemporary cruise industry. This is the official book of the Cruise Lines International Association (CLIA), to which 90 percent of the world's cruise lines belong. This authoritative text is designed to support CLIA's highly regarded certification program while covering all the essential aspects of today's cruise industry, from sales and marketing to operations. Written by noted travel authority Marc Mancini in a style that provides an enjoyable learning experience for readers, this book blends definitions, statistics, anecdotes, observations, and examples into an entertaining and informative look at the cruise industry. Chapters contain objectives, key terms and phrases, photographs and illustrations. Questions for discussion challenge readers to test their understanding of the material in each chapter, and the activities at the close of each chapter encourage them to take a hypothetical situation and develop a creative solution. "The CLIA Guide to the Cruise Industry" gives readers an up-close and realistic look at one of the true travel success stories of our time.

About Marc Mancini

Marc Mancini is one of the travel industry's best-known speakers, educators, and consultants. His writing and video production credits include 12 books, 32 videos, dozens of training websites, and more than 300 articles, with some syndicated by the Los Angeles Times. He has appeared on CNN, ABC's Good Morning America, and Showtime. An Adjunct Professor of Travel at West Los Angeles College, Dr. Mancini was named Educator of the Year by the International Society of Travel and Tourism Educators, and in 2010 received ASTA's Diamond Award. His consulting clients include American Express, Marriott, CLIA, Holland America, AAA, Norwegian Cruise Line, Lufthansa, and the Hawaiian Visitors and Convention Bureau. Dr. Mancini holds a BA degree from Providence College, and an MA, MS, and PhD from the University of Southern California.

Details Book

Author : Marc Mancini
Publisher : Delmar Cengage Learning
Data Published : 13 June 2010
ISBN : 1111130892
EAN : 9781111130893
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 256 pages
Age + : 18 years
Language : English
Rating :

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    . "The CLIA Guide to the Cruise Industry" is the definitive resource for those who need to understand the contemporary cruise industry. This is the official book of the Cruise Lines International Asso