Marketing to the 90s Generation PDF ePub eBook

Books Info:

Marketing to the 90s Generation free pdf Marketing to the 90s Generation is based on original research conducted by sociologists and psychologists on generational cohorts. This book explores how they come about, what defines them, and what they mean to society, institutions, and companies. Parment analyses hundreds of interviews with individuals from across the world, several focus groups, and a survey study with 4,707 complete answers from summer 2013 (Germany, China, the U.S. and Sweden) to create a comprehensive analysis of what makes the generation of individuals born in the 1990s unique. This exciting new book is enlightening to employers, marketers, politicians, policy-makers, and other decision-makers looking to appeal to members of the 90s generation.

About Anders Parment

Anders Parment is Associate Professor at Stockholm Business School, Sweden, and a well-known speaker and advisor. He has helped hundreds of organizations understand and integrate emerging generational cohorts. Parment is an established author and has published more than 50 books and articles on a variety of marketing subjects.

Details Book

Author : Anders Parment
Publisher : Palgrave Macmillan
Data Published : 17 December 2014
ISBN : 1137444290
EAN : 9781137444295
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 208 pages
Age + : 15 years
Language : English
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