57 Media Spikes PDF ePub eBook

Books Info:

57 Media Spikes free pdf 57 Media Spikes is the distillation of 30 years of midnight oil, hands-on, multi-media, media planning and buying experiences, and is designed to help you improve your ad campaigns now, and save you 30 years of learning. Your advertising is your business lifeline. It attracts new business. It generates sales. This keeps the lights on. Big or small, your ad budget needs to be invested smartly, in media that reach your target group. Don't let your 1st class creative be undone by a 3rd class media buy. Remember, as much as 80% of your ad budget goes (or should go) to the media which is carrying the freight. Your sales message. Whether you do it yourself or have it done for you, your advertising is your salesman. You need to give it every chance to make that sale by appearing in front of your candidate audience as efficiently and effectively as possible. In an engaging, conversational style, the author shares 30 years of secrets, tips, strategies, and philosophies used for both National high-profile advertisers, as well as Regional and Local advertisers who want to raise awareness, and lower their blood pressure. The author advocates ongoing testing of your campaigns to maximize your campaign performance. When you test small, you learn what will work, and what can be replaced. There is no failure when you test - there is only results. There are more than fifty (50) tips and strategies which are eye- openers and wallet savers. Any one of them to save you much more than this book's cover price, and might just save your next campaign.

About MR Dennis William Kelly

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Details Book

Author : MR Dennis William Kelly
Publisher : Createspace
Data Published : 05 April 2015
ISBN : 1507777256
EAN : 9781507777251
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 168 pages
Age + : 15 years
Language : English
Rating :

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  • 57 Media Spikes free pdf57 Media Spikes

    . 57 Media Spikes is the distillation of 30 years of midnight oil, hands-on, multi-media, media planning and buying experiences, and is designed to help you improve your ad campaigns now, and save you