Trademarks, Brands, and Competitiveness PDF ePub eBook

Books Info:

Trademarks, Brands, and Competitiveness free pdf This book examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. The contributors provide an historical account of the contribution of brands in consumer goods to economic growth- examine the development of trademark law, its influence on brand strategy, and reciprocally the influence of strategy on the law- and look at the building and repositioning of individual brands as example of the interplay of law and strategy. Brands and trademarks are usually discussed from the perspective of marketing. This book draws together scholars and practitioners not only from marketing, but also from business history, law, economics, and economic history to provide a richer understanding of trade marks and competitiveness than has hitherto been available.

About Teresa da Silva Lopes

Paul Duguid is Adjunct Professor in the School of Information at the University of California, Berkeley and Research Professor in the School of Business and Management at Queen Mary, University of London. He is interested in issues of quality, particularly in the "information age", and this has led him to investigate methods of warranting, including trade marks. He is author (with John Seely Brown) of The Social Life of Information and of essays that range from wine history to organizational knowledge. Teresa da Silva Lopes is Professor of International Business the University of York. Her research interests range from globalisation, the evolution of international business and the multinational enterprise, to international strategy and marketing, the role of brands in the creation of global capitalism and corporate governance. She is the author of numerous books and articles on brands and trademarks and the growth of firms, including Global Brands and the Evolution of Multinationals in Alcoholic Beverages (2007) and Internationalisation and Concentration in Port Wine (1998). She is completing a ESRC funded project on The History of Brands and Trade Marks, jointly with Paul Duguid and John Mercer. She has held visiting research fellowships at the University of California Berkeley, and Ecole Polytechnique, and a postdoctoral position at Said Business School, Oxford University. She is currently a Council Member and Webmaster of the British Association of Business Historians, a member of the Newcomen Prize Committee of the journal Enterprise

Details Book

Author : Teresa da Silva Lopes
Publisher : Routledge
Data Published : 01 July 2012
ISBN : 041563573X
EAN : 9780415635738
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 270 pages
Age + : 15 years
Language : English
Rating :

Reviews Trademarks, Brands, and Competitiveness



17 Comments Add a comment




Related eBooks Download


  • The Future of Branding free pdfThe Future of Branding

    * How will brands drive business strategy. * How will brands keep pace with the rapid change in technology. * Will the existing rules of building and leveraging brands apply in future. * How differently will the brands of future be managed..


  • The Future of Branding free pdfThe Future of Branding

    * How will brands drive business strategy. * How will brands keep pace with the rapid change in technology. * Will the existing rules of building and leveraging brands apply in future..


  • The Brand Bubble free pdfThe Brand Bubble

    How to use brands to gain and sustain competitive advantage Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers..


  • Darwin's Brands free pdfDarwin's Brands

    "Darwin's Brands" traces the evolution of some of the most notable brands in the Indian marketplace by looking at the interplay of forces that created the 'environments' in which they operated..


  • Beyond Branding free pdfBeyond Branding

    The book explores responsibility in the context of brands: why do some brands behave ethically and others not. Why do some brands engage their employees and others manipulate them. Based on contemporary research and using international case studies..


  • Trademarks, Brands, and Competitiveness free pdfTrademarks, Brands, and Competitiveness

    . This book examines trademarks and brands, and their historical role in national competitive and comparative advantage and in overall economic growth. The contributors provide an historical account o