The Accidental Marketer PDF ePub eBook

Books Info:

The Accidental Marketer free pdf A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers to fulfill strategic marketing and product management roles. The Accidental Marketer is a practical guide for employees who are now responsible for developing strategy. These marketers will be able to immediately and successfully apply the ten tools featured in the book to create powerful strategies that increase sales and profits for any product in any industry. * Explains how great marketers uncover insights about customers that competitors miss and use new insights to create a range of strategic options for their marketing plans * Shows how the best marketers execute their strategies through developing innovative branding and communication plans and value propositions The Accidental Marketer allows any inexperienced marketer to step into a new role and develop an effective strategy.

About Tom Spitale

TOM SPITALE has spent the last 20 years studying and unlocking the mysteries of marketing success. As a speaker, consultant and trainer he has launched thousands of strategic initiatives and plans in the Americas, Europe, and Asia for Fortune 500 companies and for lesser-known organizations in highly-specialized markets. Tom creates tools and frameworks that his clients use in workshop settings, helping them uncover the keys to differentiating their products and services in as little as two days. His goal is to help elevate the role of marketers in the modern organization to be the orchestrators of company strategy. Prior to his consulting career, Tom held a variety of marketing, pricing, and actuarial positions for Walmart, General Electric, and Great American Insurance Company. He is a husband, father, entrepreneur, investor, musician, golfer, sports fan, spiritualist, and cook. MARY ABBAZIA is Managing Director of Impact Planning Group where she guides global clients to grow profitably. She focuses on developing their marketing skills and creating fresh dynamic strategies. Mary also teaches at Columbia University School of Business Executive Marketing Program and at the California Institute of Technology Mary started her career at Intel and was Vice President of The BASES Group, where she forecasted new products and services. Over the past 25 years, her passion has been maximizing clients potential. She has worked across virtually all industries as a speaker, executive educator, and business coach. Her practical approach and real-life experiences, combined with proven frameworks and tools, give clients real results. In addition, teams gain alignment and common language. Mary received her Bachelor of Science in Managerial Economics from the University of California at Davis and her MBA from Golden Gate University in San Francisco, CA. She lives in Connecticut with her family and enjoys hiking and learning about different cultures.

Details Book

Author : Tom Spitale
Publisher : John Wiley
Data Published : 07 May 2014
ISBN : 1118797418
EAN : 9781118797419
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 240 pages
Age + : 15 years
Language : English
Rating :

Reviews The Accidental Marketer

17 Comments Add a comment

Related eBooks Download

  • The Marketing Century free pdfThe Marketing Century

    Written to celebrate the Institute's centenary. The Marketing Century explains: how the key elements of marketing have developed- how the various aspects of marketing contribute to performance- what it is that great marketers do- and how the discipline of marketing may develop in the future..

  • Practical Strategic Management free pdfPractical Strategic Management

    Many theoretical as well as practical books on management theory analyze a range of subjects from strategic management to business strategy. competitive strategy. marketing management..

  • Strategic Marketing Problems free pdfStrategic Marketing Problems

    For courses in Marketing Strategy. Marketing Management. and Strategic Marketing. This best-selling text is dedicated to the development of decision-making skills in marketing..

  • Cashing in with Content free pdfCashing in with Content

    Sharing the secrets of today's most innovative marketers. this book shows how marketers use content to turn Web browsers into buyers. encourage repeat business. and unleash the amazing power of viral marketing..

  • The New Rules of Marketing and PR free pdfThe New Rules of Marketing and PR

    For marketers. "The New Rules of Marketing and PR" shows you how to leverage the potential that Web-based communication offers your business. Finally. you can speak directly to customers and buyers..

  • The Accidental Marketer free pdfThe Accidental Marketer

    . A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and d