A New Brand World PDF ePub eBook

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A New Brand World free pdf Now in paperback, this powerful and practical guide to brand building is offered by a man who helped propel Nike and Starbucks beyond mere sneakers and coffee.

About Scott Bedbury

Scott Bedbury was Senior Vice President of Marketing at Starbucks from 1995 to 1998. Prior to that he spent seven years as head of advertising for Nike, where he launched the "Bo Knows" and "Just Do It" campaigns. He is currently an independent brand consultant and a speaker for the Leigh Bureau.Stephen Fenichell is the author of Plastic: The Making of A Synthetic Century and Other People's Money. His articles have appeared in New York, Men's Journal, GQ, Lear's, Spy, Connoisseur, Cond

Details Book

Author : Scott Bedbury
Publisher : Penguin Books
Data Published : 01 February 2003
ISBN : 0142001902
EAN : 9780142001905
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 220 pages
Age + : 15 years
Language : English
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