The New Rules of Marketing and PR PDF ePub eBook

Books Info:

The New Rules of Marketing and PR free pdf For marketers, "The New Rules of Marketing and PR" shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.

About David M. Scott

David Meerman Scott is an award-winning online thought leadership strategist. The marketing programs he has developed are responsible for selling over one billion dollars in products and services worldwide. He has presented at industry conferences and events in more than twenty countries on four continents.

Details Book

Author : David M. Scott
Publisher : John Wiley
Data Published : 12 June 2007
ISBN : 0470113456
EAN : 9780470113455
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 304 pages
Age + : 15 years
Language : English
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