Sixty to Zero PDF ePub eBook

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Sixty to Zero free pdf The collapse of General Motors captured headlines in early 2009, but as Alex Taylor writes in this in-depth dissection of the car manufacturer's undoing, GM's was a meltdown forty years in the making. Drawing on more than thirty years of experience and insight as an automotive industry reporter, as well as personal relationships with many of the leading players, Taylor reveals the many missteps of GM and its competitors: a refusal to follow market cues and consumer trends- a lack of follow-through on major initiatives- and, a history of hesitance, inaction, and failure to learn from mistakes. In the process, he provides lasting lessons for every executive who confronts the challenges of a changing marketplace and global competition. Yet Taylor resists condemning GM's leadership from the privileged view of hindsight. Instead, his account enables the reader to see GM's decline through the eyes of an insider, with the understanding that corporate decision-making at a company as large as General Motors isn't as simple as it may seem. Taylor's book serves as a marvellous case study of one of the United States' premier companies, of which every American quite literally now holds a share.

About Alex Taylor

Alex Taylor III is a senior editor at Fortune magazine. He is a member of the International Motor Press Association and is on the jury for the North America Car of the Year Awards. Mike Jackson is the chairman and chief executive officer of AutoNation. Previously, he served as president and chief executive officer of Mercedes-Benz USA, LLC.

Details Book

Author : Alex Taylor
Publisher : Yale University Press
Data Published : 01 June 2010
ISBN : 0300158688
EAN : 9780300158687
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : 272 pages
Age + : 15 years
Language : English
Rating :

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