Principles of Marketing: v. 1 PDF ePub eBook

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Principles of Marketing: v. 1 free pdf The conflict between Russia and America shaped the world for over four decades. It began in Europe but expanded to cover all continents. Both were universalist powers - they wanted every country in the world to copy their model of government and economy. They could not rest until the other side had been vanquished, and until the mid-1980's this included the prospect of nuclear war. In a new edition of one of the best-selling books in the Seminar Studies in History Series, Martin McCauley looks at the epic struggle between the two superpowers that put everyone in danger. In a clear and accessible manner, the book: gives a succinct summary of the main turning points in the conflict looks at how the whole world was sucked into the conflict shows how the arms race eventually bankrupted Russia discusses whether or not America and Russia have learnt anything from this confrontation Also containing a Chronology, Glossary and Who's Who of key figures, this second edition of Russia, America and the Cold War is essential reading for all students of twentieth century history. Martin McCauley is an experienced, seasoned writer of many books on Russian and international affairs.

About Philip Kotler

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Details Book

Author : Philip Kotler
Publisher : Prentice-Hall
Data Published : 10 December 2004
ISBN : 0582849772
EAN : 9780582849778
Format Book : PDF, Epub, DOCx, TXT
Number of Pages : pages
Age + : 15 years
Language : English
Rating :

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